Keepcup's primary goal has always been to drive behavior change, from discard to reuse, to deliver a positive global campaign that would change the status quo. KeepCup has gone from being a solution to a problem, to defining a product category.

Today, KeepCups are used in more than 65 countries around the world. KeepCup users divert millions of disposable cups from the trash every day and, through their actions, inspire others to do the same.